There is a cliché in marketing that “sales is where good leads go to die". Does it have to be that way though?

It’s no secret that modern marketers often struggle to understand the needs and priorities of sales teams. Inevitably, this disconnect creates frustration and dissatisfaction across the organization.

But the bottom line is that, according to Marketo, when sales and marketing teams are in sync, companies are 67 percent better at closing deals. The foundation of collaboration is open, honest and frequent communication. That shouldn’t be so hard to achieve, right?

At Strategic Communications Group (Strategic), we are here to help you gain more insight into the thought process and requirements of top-level sales executives.

Join us for Confessions of a Sales Leader: What I Expect From Today’s Modern Marketer, where Kurt Gastrock, Senior Vice President of Enterprise Sales at Neustar (NYSE: NSR), will offer exclusive insight into what today’s sales leaders expect from their marketing organization.

This 30-minute online event is set to take place on Wednesday, February 25th at 11:00 am and will be hosted by Strategic founder and CEO, Marc Hausman.

Register today!

What you’ll learn:
  • Gain insight into what today’s sales leaders expect from modern marketers
  • Understand the benefits of marketing and sales alignment
  • Explore recent shifts in marketing and sales team perspectives and what it means for the future

Register
About Kurt Gastrock:

Kurt Gastrock is the Senior Vice President of Enterprise Sales, responsible for sales of all Neustar products and services to Enterprise customers globally. Neustar, provides market-leading, innovative solutions and directory services that enable trusted communication across networks, applications, and enterprises around the world. Visit Neustar online at www.neustar.biz.

Sponsored by VorsightBP:

The mission of VorsightBP is to provide sales training based on science to fix the top of the funnel for sales reps and managers. Whereas most sales training companies presume you have an appointment, VorsightBP focuses on how to fill the top of the funnel with high quality opportunities produced through prospecting and lead qualification. Visit VorsightBP online at www.vorsightbp.com.
Join Us
When: Wed, Feb 25, 2015
Time: 11:00am - 11:30am EST

Featuring:

Kurt Gastrock,
Senior Vice President of
Enterprise Sales
,
Neustar


Hosted by:

Marc Hausman,
Founder & CEO,
Strategic Communications Group


Sponsored by: